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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Scott, David Meerman.
Subjects
Project Apollo (U.S.) -- Public relations -- History.
United States. National Aeronautics and Space Administration -- Public relations.
Space flight to the moon -- History.
Astronautics -- Press coverage -- United States -- History.
Moon -- Exploration -- History.
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by author:
Scott, David Meerman.
by title:
Marketing the moon :...
MARC Display
Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
by
Scott, David Meerman.
Cambridge, Massachusetts : The MIT Press, c2014
Subjects
Project Apollo (U.S.) -- Public relations -- History.
United States. National Aeronautics and Space Administration -- Public relations.
Space flight to the moon -- History.
Astronautics -- Press coverage -- United States -- History.
Moon -- Exploration -- History.
ISBN:
9780262026963 (hbk.)
0262026961 (hbk.)
Description:
xiii, 130 pages : illustrations (chiefly color) ; 25x29 cm
Contents:
A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era.
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Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
659.29629 Sc
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