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Item Information   Holdings     Summary     More Content       More by this author     Frisch, Randy, author.     Subjects     Internet marketing.     Target marketing.     Marketing -- Social aspects.     Browse Catalog     by author:      Frisch, Randy, author.       by title:      F#ck content marketi...         MARC Display

F#ck content marketing : focus on content experience to drive demand, revenue & relationships / Randy Frisch ; foreword by Jon Miller, founder, Marketo & Engagio ; A look to the future [afterword] by Yoav Schwartz, CEO, Uberflip. by Frisch, Randy, author. [Austin, Texas] : Lioncrest Publishing, [2019] Subjects Internet marketing.   Target marketing.   Marketing -- Social aspects. ISBN:  9781544513645 (paperback) : 154451364X (paperback) Description:  248 pages : illustrations ; 22 cm Contents:  part I. State of the union: We crave a personalized experience ; How marketing strategy is adapting to personalization ; Focus on content experience ; Driven by content -- part II. How to personalize content experiences at scale: Embrace frameworks ; Centralize ; Organize ; Personalize ; Distribute ; Generate results -- part III. Owning the content experience: Organizational alignment ; The marketing team ; Committing to the experience. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii Kai Public Library Adult Nonfiction 658.872 Fr Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 658.872 Fr Checked In Add Copy to MyList

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