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Item Information   Holdings     Summary     More Content       More by this author     Bergh, Joeri van den, 1971-     Subjects     Young consumers.     Young adult consumers.     Generation Y.     Target marketing.     Product management.     Consumer behavior.     Browse Catalog     by author:      Bergh, Joeri van den, 1971-       by title:      How cool brands stay...         MARC Display

How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by Bergh, Joeri van den, 1971- London ; Philadelphia : Kogan Page, 2011. Subjects Young consumers.   Young adult consumers.   Generation Y.   Target marketing.   Product management.   Consumer behavior. ISBN:  9780749462505 0749462507 9780749462512 0749462515 Description:  xviii, 249 p. : ill. ; 25 cm. Requests:  0 Summary:  Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.   Copy/Holding information Location Collection Call No. Status   Wahiawa Public Library Adult Nonfiction 658.827 Be Checked In Add Copy to MyList

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