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The triumph of William McKinley : why the election of 1896 still matters / Karl Rove.

by Rove, Karl, author.

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New York : Simon & Schuster, 2015.

McKinley, William, 1843-1901.

Bryan, William Jennings, 1860-1925.

Presidents -- United States -- Election -- 1896.

United States -- Politics and government -- 1893-1897.

9781476752952 (hardcover) :

1476752958 (hardcover)

viii, 482 pages : illustrations ; 25 cm

First Simon & Schuster hardcover edition.

Sense of duty -- Early beginnings -- Political apprenticeship -- Rise and fall -- Three steps closer, one step back -- Resurrection -- The Major's war plan -- Audacious first strike -- The people against the bosses -- Democrats fall apart -- Maneuvering -- The battles begin -- McKinley gains traction -- High stakes in Springfield -- Last-minute attacks before St. Louis -- Battle for an idea -- Credentials and currency fights -- GOP Convention -- Republicans' shaky start -- The silver edge -- The logic of the situation -- Cross of gold -- Change course or fail -- Three revolts -- The front-porch campaign -- Message for the workingman -- Closing arguments -- Coercion and farm prices -- McKinley's triumph.

President William McKinley's 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party; the result was a governing majority that dominated American politics for the next thirty-six years. Rove shows how McKinley's strategies offer important lessons for both political parties today.

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