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Item Information   Holdings     Summary     More Content       More by this author     Yano, Christine Reiko.     Subjects     Hello Kitty (Fictitious character)     Exports -- Japan.     Character merchandising.     Globalization.     Japan -- Commerce.     Browse Catalog     by author:      Yano, Christine Reiko.       by title:      Pink globalization :...         MARC Display

Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano. by Yano, Christine Reiko. Durham : Duke University Press, 2013. Subjects Hello Kitty (Fictitious character)   Exports -- Japan.   Character merchandising.   Globalization.   Japan -- Commerce. ISBN:  9780822353515 (cloth : alk. paper) 0822353512 (cloth : alk. paper) 9780822353638 (pbk. : alk. paper) : 0822353636 (pbk. : alk. paper) Description:  xiv, 322 pages : illustrations 24 cm Contents:  Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Social Science & Philosophy 306.3 Ya Checked In Add Copy to MyList

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