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Item Information       Summary     More Content     More by this author     Hardwick, M. Jeffrey.     Subjects     Gruen, Victor, 1903-1980.     Expatriate architects -- United States -- Biography.     Architects -- Austria -- Biography.     Stores, Retail -- United States -- History -- 20th century.     Shopping malls -- United States -- History -- 20th century.     Browse Catalog     by author:      Hardwick, M. Jeffrey.       by title:      Mall maker [electron...         MARC Display

Mall maker [electronic resource] : Victor Gruen, architect of an American dream / M. Jeffrey Hardwick. by Hardwick, M. Jeffrey. Philadelphia : University of Pennsylvania Press, ©2004. Subjects Gruen, Victor, 1903-1980.   Expatriate architects -- United States -- Biography.   Architects -- Austria -- Biography.   Stores, Retail -- United States -- History -- 20th century.   Shopping malls -- United States -- History -- 20th century. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=8F19A2D9-FA14-45EA-9E59-FBED38D7D604 This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=8f19a2d9-fa14-45ea-9e59-fbed38d7d604&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/6852-1/{8F19A2D9-FA14-45EA-9E59-FBED38D7D604}Img100.jpg ISBN:  9780812292992 (electronic bk.) 0812292995 (electronic bk.) 0812237625 9780812237627 Description:  1 online resource (276 pages) : illustrations. Contents:  The Gruen effect -- Escaping from Vienna to Fifth Avenue -- How Main Street stole Fifth Avenue's glitter -- Wartime planning for postwar prosperity -- Seducing the suburban autoist -- A "shoppers' paradise" for suburbia -- Planning the new "suburbscape" -- Saving our cities -- The suburbanization of downtown. Requests:  0 Summary:  "Despite their convenience, malls are routinely criticized for representing much that is wrong in America - sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. Malls are so ubiquitous that it would surprise most people that they are the brainchild of a single person, architect Victor Gruen." "An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream."--Jacket.   Copy/Holding information No Item Information

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