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Pearson, Bryan.
Subjects
Customer loyalty.
Customer relations.
Marketing -- Data processing.
Market surveys.
Browse Catalog
by author:
Pearson, Bryan.
by title:
The loyalty leap : t...
MARC Display
The loyalty leap : turning customer information into customer intimacy / Bryan Pearson.
by
Pearson, Bryan.
New York : Portfolio/Penguin, 2012.
Subjects
Customer loyalty.
Customer relations.
Marketing -- Data processing.
Market surveys.
ISBN:
9781591844914 :
1591844916
Description:
viii, 263 p. : ill. ; 24 cm.
Requests:
0
Summary:
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.8343 Pe
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Horizon Information Portal 3.25_9884
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