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Item Information   Holdings     Summary     More Content       More by this author     Eiseman, Leatrice.     Subjects     Commercial art.     Color in advertising.     Color in marketing.     Color -- Psychological aspects.     Browse Catalog     by author:      Eiseman, Leatrice.       by title:      Pantone guide to com...         MARC Display

Pantone guide to communicating with color / by Leatrice Eiseman. by Eiseman, Leatrice. Cincinnati, Ohio : HOW Books, c2000. Subjects Commercial art.   Color in advertising.   Color in marketing.   Color -- Psychological aspects. ISBN:  0966638328 Description:  135 p. : col. ill. ; 25 x 28 cm. Contents:  Introduction: importance of color in the marketplace -- Speaking color: creating color schemes -- Feeling color: color awareness, where does it come from? -- Seeing color: how we see, color perception -- Color families: emotional impact of ... -- Color selection process: color combination cues ; dominant colors and responses -- Color combinations: defining and creating moods with color -- Color symbolism and trends: forecasting the future -- Color conversion: ink color formulas for printing. Requests:  0   Copy/Holding information Location Collection Call No. Status   Aiea Public Library Adult Nonfiction 701.85 Ei Checked In Add Copy to MyList

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