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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Summary
More Content
More by this author
Greene, Jay.
Subjects
Industrial design -- Case studies.
New products -- Case studies.
Industrial design coordination.
Branding (Marketing)
Browse Catalog
by author:
Greene, Jay.
by title:
Design is how it wor...
MARC Display
Design is how it works : how the smartest companies turn products into icons / Jay Greene.
by
Greene, Jay.
New York : Portfolio, 2010.
Subjects
Industrial design -- Case studies.
New products -- Case studies.
Industrial design coordination.
Branding (Marketing)
ISBN:
9781591843221
1591843227
Description:
231 p. : ill. ; 24 cm.
Contents:
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Requests:
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Summary:
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.5752 Gr
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Horizon Information Portal 3.25_9884
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