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A smile in the mind : witty thinking in graphic design / Beryl McAlhone, ... [et al.].

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London : Phaidon, 2015.

Commercial art -- Themes, motives.

Wit and humor in art.

Wit and humor in advertising.

9780714869353 (pbk.) :

Revised and expanded edition.

Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

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