HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Item Information   Holdings     Summary     More Content       More by this author     Pearson, Bryan.     Subjects     Customer loyalty.     Customer relations.     Marketing -- Data processing.     Market surveys.     Browse Catalog     by author:      Pearson, Bryan.       by title:      The loyalty leap : t...         MARC Display

The loyalty leap : turning customer information into customer intimacy / Bryan Pearson. by Pearson, Bryan. New York : Portfolio/Penguin, 2012. Subjects Customer loyalty.   Customer relations.   Marketing -- Data processing.   Market surveys. ISBN:  9781591844914 : 1591844916 Description:  viii, 263 p. : ill. ; 24 cm. Requests:  0 Summary:  "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8343 Pe Checked In Add Copy to MyList

Horizon Information Portal 3.25_9884

© 2001-2013 SirsiDynix All rights reserved.