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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Ghose, Anindya, author.
Subjects
Mobile commerce.
Cell phone advertising.
Consumer behavior.
World Wide Web -- Security measures.
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by author:
Ghose, Anindya, author.
by title:
Tap : unlocking the ...
MARC Display
Tap : unlocking the mobile economy / Anindya Ghose.
by
Ghose, Anindya, author.
Cambridge, Massachusetts : The MIT Press, c2017.
Subjects
Mobile commerce.
Cell phone advertising.
Consumer behavior.
World Wide Web -- Security measures.
ISBN:
9780262036276 (hardcover)
0262036274 (hardcover)
Description:
ix, 230 pages : illustrations ; 23 cm.
Contents:
I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
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Aina Haina Public Library
Adult Nonfiction
381.142 Gh
Checked In
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Hawaii State Library
Business, Science & Technology
381.142 Gh
Checked In
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Kapolei Public Library
Adult Nonfiction
381.142 Gh
Checked In
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Kihei Public Library
Adult Nonfiction
381.142 Gh
Checked In
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