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Item Information   Holdings     Summary     More Content       More by this author     Eckō, Marc.     Subjects     Eckō, Marc.     T-shirt industry -- United States.     Clothing trade -- United States.     Businessmen -- United States -- Biography.     Branding (Marketing)     Entrepreneurship.     Browse Catalog     by author:      Eckō, Marc.       by title:      Unlabel : selling yo...         MARC Display

Unlabel : selling you without selling out / Marc Ecko. by Eckō, Marc. New York : Touchstone, 2015. Subjects Eckō, Marc.   T-shirt industry -- United States.   Clothing trade -- United States.   Businessmen -- United States -- Biography.   Branding (Marketing)   Entrepreneurship. ISBN:  9781451685312 (pbk.) 1451685319 (pbk.) Description:  290 pages : color illustrations ; cm. Edition:  First Touchstone trade paperback edition. Requests:  0 Summary:  "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--   Copy/Holding information Location Collection Call No. Status   Hilo Public Library Adult Nonfiction 338.76871 Ecko Checked In Add Copy to MyList

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