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Watch and learn : how I turned Hollywood upside down with Netflix, Redbox, and Moviepass--lessons in disruption / Mitch Lowe.

by Lowe, Mitch, author.

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New York : Hachette Go, an imprint of Hachette Books, 2022.

Motion pictures -- Distribution.

Television programs -- Marketing.

Businesspeople -- United States -- Biography.

Streaming video.

Streaming technology (Telecommunications)

9780306827266 (hardcover) :

0306827263 (hardcover) :

x, 257 pages ; 24 cm

A hell of a ride -- The business and art of reckless abandon -- Captain Video and the video droid -- The birth of Netflix -- How Netflix monthly subscriptions transformed the video business -- McDonald's and Redbox -- Redbox outfoxes the studios -- The interregnum -- Zazen: Moviepass vs. Hollywood -- Great humility/Moviepass: from audacity to humiliation -- Reflections on my life and our future.

"Mitch Lowe has been at the forefront of that revolution, helping to shape a world where you can watch whatever movie, wherever and whenever you want. Lowe was one of the founding executives at Netflix; served as president of Redbox, the DVD rental kiosks outside Walmart and supermarkets around the country; and as the CEO of MoviePass, the much-lauded monthly movie theater subscription that, even as it failed, changed the way movie theaters operate forever. Along the way, Lowe learned that genuine disruption doesn't always mean aggressive upheaval and overnight success. More often than not, true disruption is the result of perseverance, imagination, and a constantly evolving quest to understand what it is that customers really want. In Watch and Learn, Mitch Lowe will tell the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. He'll also share personal stories from a wild ride that began with his dropping out of high school and living on the edge of conflict in an Israeli kibbutz, smuggling goods and money between Europe and the Middle East, and ultimately embracing Buddhism. Along the way readers will gain essential insights and lessons that extend far beyond the entertainment industry, rooted in Lowe's keen sense for seeing ahead of the curve and intuiting customer needs, and applicable to anyone who has ambitions to disrupt and succeed: from leading with love and imagination, to reinforcing the intrinsic power of gut instinct with data and testing, to the ultimate competitive advantage of getting closest to the customer, and the value of perseverance and tinkering"-- Provided by publisher.

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