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Item Information   Holdings     Summary     More Content       More by this author     Worsley, Peter K., author.     Subjects     Art -- Marketing -- Handbooks, manuals, etc.     Art -- Economic aspects -- Handbooks, manuals, etc.     Browse Catalog     by author:      Worsley, Peter K., author.       by title:      Marketing for profes...         MARC Display

Marketing for professional artists In the second decade of the 21st century / Peter K. Worsley. by Worsley, Peter K., author. North Charleston, South Carolina : CreateSpace Independent Publishing Platform, c2014. Subjects Art -- Marketing -- Handbooks, manuals, etc.   Art -- Economic aspects -- Handbooks, manuals, etc. ISBN:  9781493527366 (pbk.) Description:  xii, 101 pages : illustrated, 23 cm. Contents:  Contents: Dedication -- Acknowledgments -- Preface -- Introduction -- 1. Branding -- 2. Outbound marketing -- 3. Inbound marketing -- 4. Writing content -- 5. Closing the sale -- 6. Your computer -- 7. Working with images -- 8. Using email -- 9. Your website -- Epilogue -- Notes -- Index -- About the author. Requests:  0 Summary:  "A debut guide to promoting and selling artwork online and off. Worsley guides his fellow artists through the fundamentals of a profitable art career... covering "inbound" and "outbound" marketing methods and offering advice on working with physical and virtual galleries. He also shows readers the basics of email marketing, digitizing artwork and creating websites with e-commerce capabilities. Both beginners and experienced artists will find actionable information here, including how to maintain an offsite repository of digital images and how to refine their monthly newsletters..." -- back cover   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 706.88 Wo Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 706.88 Worsley Checked In Add Copy to MyList Kahuku P/S Library Adult Nonfiction 706.88 Worsley Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 706.88 Wo Checked In Add Copy to MyList

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