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Item Information   Holdings     Summary     More Content       More by this author     Fraade-Blanar, Zoe, author.     Subjects     Fans (Persons) -- Psychology.     Consumer behavior.     Digital media -- Social aspects.     Consumption (Economics) -- Social aspects.     Enthusiasm -- Economic aspects.     Marketing -- Social aspects.     Browse Catalog     by author:      Fraade-Blanar, Zoe, author.       by title:      Superfandom : how ou...         MARC Display

Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron M. Glazer. by Fraade-Blanar, Zoe, author. New York, N.Y. : W.W. Norton & Company, Inc., c2017. Subjects Fans (Persons) -- Psychology.   Consumer behavior.   Digital media -- Social aspects.   Consumption (Economics) -- Social aspects.   Enthusiasm -- Economic aspects.   Marketing -- Social aspects. ISBN:  9780393249958 (hardcover) : 0393249956 (hardcover) Description:  xv, 318 pages ; 25 cm Edition:  First edition. Contents:  Introduction : Welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong. Requests:  0 Summary:  An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8342 Fr Checked In Add Copy to MyList Koloa P/S Library Adult Nonfiction 658.8342 Fr Checked In Add Copy to MyList

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