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Item Information       Summary     More Content     Subjects     Consumers -- China.     Consumers -- India.     Affluent consumers -- China.     Affluent consumers -- India.     Consumers -- China -- Attitudes.     Consumers -- India -- Attitudes.     Browse Catalog       by title:      The $10 trillion pri...         MARC Display

The $10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein ... [et al.]. Boston : Harvard Business Review Press, c2012. Subjects Consumers -- China.   Consumers -- India.   Affluent consumers -- China.   Affluent consumers -- India.   Consumers -- China -- Attitudes.   Consumers -- India -- Attitudes. ISBN:  9781422187050 (alk. paper) : 1422187055 (alk. paper) Description:  xix, 314 p. : ill. ; 24 cm. Contents:  Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility. Requests:  0   Copy/Holding information No Item Information

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