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Item Information   Holdings     Summary     More Content       More by this author     Fullen, Sharon L., author.     Subjects     New business enterprises.     New business enterprises -- Management.     Gourmet food industry.     Specialty stores.     Browse Catalog     by author:      Fullen, Sharon L., author.       by title:      How to open & operat...         MARC Display

How to open & operate a financially successful specialty retail & gourmet foods shop / by Sharon Fullen ; revised by Rebekah Slonim. by Fullen, Sharon L., author. Ocala, Florida : Atlantic Publishing Group, Inc., c2017. Subjects New business enterprises.   New business enterprises -- Management.   Gourmet food industry.   Specialty stores. ISBN:  9781620230657 (paperback : alk. paper) : Description:  315 pages : illustrations ; 23 cm. + 1 CD-ROM (4 3/4 in.) Edition:  Revised 2nd edition. Contents:  Introduction -- For those who love elderberries and fine cheese : starting your own gourmet store -- Getting down to practicality : launching your business -- Making it your own : the basics of buying a gourmet shop -- How to get support without being hampered : investing in a franchise -- Planning for success : writing a business plan -- Boots on the ground : pre-opening activities -- Your greatest asset : successful employee relations -- The reason you're in business : your customers -- Getting the word out : marketing your business -- Public relations : how to get customers in the door with little cost -- From appliances to zucchini : choosing your sales mix -- Helping you to do your job : equipping your store -- A welcoming space : public areas of your store -- A place to get things done : back-of-the-store work areas -- Creating a team : your store staff -- How to get what you want : purchasing inventory -- All about money : cash flow -- Accounting 101 : financial management and budgeting -- Balanced budget : basic cost control for retail operations -- Efficiency : controlling your labor costs -- Appendix A: Resources : build your own network -- Bibliography -- Photo credits -- Glossary -- Index. Requests:  0 Summary:  Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This book will give you industry-specific advice by discussing how to refine your vision, how to market your product as a specialty food, and more.--COVER.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 381.45641 Fu Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 381.45641 Fu Checked In Add Copy to MyList

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