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The hockey stick principles : the 4 key stages to entrepreneurial success / Bobby Martin.

by Martin, Bobby (Robert H.), author.

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New York : Flatiron Books, 2016.

New business enterprises.

Entrepreneurship.

Strategic planning.

Success in business.

Electronic Resource

http://www.netread.com/jcusers2/bk1388/374/9781250066374/image/lgcover.9781250066374.jpg

9781250066374 (hardback) :

1250066379 (hardback)

viii, 294 pages : illustrations ; 24 cm

The proven principles for achieving hockey stick growth -- Tinkering. Hitting the ice : beginning to develop your idea ; Skating on thin ice : leveraging seed capital to get started -- The blade years. Let the game begin : getting to market ; Always be shooting to score : marketing and selling during the blade years ; Fighting your way off the boards : improving your model to achieve takeoff growth -- The growth-inflection point. Go, go, go! : ramping up your newly discovered model ; Playing in the big leagues : raising growth capital -- Surging growth. No goal is scored alone : building and managing your team ; Leave the ice or skate on? To sell or not to sell.

"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of different phases"--

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