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Item Information   Holdings     Summary     More Content       More by this author     Batten, Frank, 1927-     Subjects     Weather Channel (Television station : Atlanta, Ga.) -- History -- 20th century.     Television weathercasting -- Georgia -- Atlanta -- History -- 20th century.     Browse Catalog     by author:      Batten, Frank, 1927-       by title:      The Weather Channel ...         MARC Display

The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank. by Batten, Frank, 1927- Boston : Harvard Business School Press, c2002. Subjects Weather Channel (Television station : Atlanta, Ga.) -- History -- 20th century.   Television weathercasting -- Georgia -- Atlanta -- History -- 20th century. ISBN:  1578515599 (alk. paper) : 1578515998 Description:  xi, 276 p., [16] p. of plates : ill. (chiefly col.) ; 24 cm. Contents:  Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 551.6309 Ba Checked In Add Copy to MyList

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