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Item Information   Holdings       More by this author     Haig, Matt.     Subjects     Branding (Marketing)     Brand loyalty.     Brand choice.     Browse Catalog     by author:      Haig, Matt.       by title:      Brand failures : the...         MARC Display

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt. London ; Sterling, VA. : Kogan Page, 2003. Subjects Branding (Marketing)   Brand loyalty.   Brand choice. ISBN:  0749439270: Description:  viii, 310 p. ; 24 cm. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.827 Ha Checked In Add Copy to MyList

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