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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Bernstein, Joanne Scheff, 1945-
Subjects
Performing arts -- Marketing.
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Bernstein, Joanne Scheff, 1945-
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Arts marketing insig...
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Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.
by
Bernstein, Joanne Scheff, 1945-
San Francisco, Calif. : John Wiley & Sons, c2007.
Subjects
Performing arts -- Marketing.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip0620/2006029093.html
ISBN:
0787978442
9780787978440
Description:
xx, 294 p. ; 24 cm.
Edition:
1st ed.
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0
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Call No.
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Hawaii State Library
Art, Music & Recreation
791.0698 Be
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Horizon Information Portal 3.25_9884
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