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Item Information   Holdings     Summary     More Content       More by this author     Luntz, Frank I.     Subjects     English language -- United States -- Rhetoric.     Persuasion (Rhetoric) -- Political aspects.     Mass media and language.     Popular culture -- United States.     Critical thinking.     Communication in politics.     Browse Catalog     by author:      Luntz, Frank I.       by title:      Words that work : it...         MARC Display

Words that work : it's not what you say, it's what people hear / Frank Luntz. by Luntz, Frank I. New York : Hyperion, c2007. Subjects English language -- United States -- Rhetoric.   Persuasion (Rhetoric) -- Political aspects.   Mass media and language.   Popular culture -- United States.   Critical thinking.   Communication in politics. ISBN:  1401302599 9781401302597 9781401303082 (pbk.) 1401303080 (pbk.) Description:  xxiii, 324 p. ; 25 cm. Edition:  1st ed. Requests:  0 Summary:  Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Language, Literature & History 808.042 Lu Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 808.042 Lu missing - lost Add Copy to MyList Lihue Public Library Adult Nonfiction 808.042 Lu Checked In Add Copy to MyList Liliha Public Library Adult Nonfiction 808.042 Lu Checked In Add Copy to MyList Salt Lake-Moanalua Public Library Adult Nonfiction 808.042 Lu Checked In Add Copy to MyList

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