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Item Information   Holdings     Summary     More Content       More by this author     Allen, Frederick, 1948-     Subjects     Coca-Cola Company -- History.     Soft drink industry -- Marketing.     Browse Catalog     by author:      Allen, Frederick, 1948-       by title:      Secret formula : how...         MARC Display

Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen. by Allen, Frederick, 1948- New York, NY : HarperBusinesss, c1994. Subjects Coca-Cola Company -- History.   Soft drink industry -- Marketing. ISBN:  0887306721 : Description:  xii, 500 p., [32] p. of plates : ill. ; 25 cm. Edition:  1st ed. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.76636 A Checked In Add Copy to MyList

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