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The farm on the roof : what Brooklyn Grange taught us about entrepreneurship, community, and growing a sustainable business / Anastasia Cole Plakias.

by Plakias, Anastasia Cole, author.

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New York : Avery, an imprint of Penguin Random House, c2016.

Brooklyn Grange (Firm)

Roof gardening -- New York (State)

Entrepreneurship -- New York (State)

278 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm

Introduction: Nowhere to go but up -- The crossroads of complicity and conviction: why we left steady jobs to take a chance on a dream -- Needle in a haystack: finding a home for our farm -- Return on ideals: creative capital and the new ROI -- Just monster it: building the farm -- A work in progress: taking stock and creating order -- We are farmily: growing our team -- Growing organically: knowing when to sign a deal -- The web we weave: fifty ways to stay afloat -- It takes a village: the partnerships that make us whole -- Epilogue: Toward a healthier business ecosystem.

In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission to serve their community by providing delicious organic food and changing the way people think about what they eat.

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