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  • Shook, Robert L., 1938-
     
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  • Harrah's Casinos (Memphis, Tenn.)
     
  •  
  • Casinos -- United States -- Marketing.
     
  •  
  • Customer loyalty -- United States.
     
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  •  Jackpot! : Harrah's ...
     
     
     
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    Jackpot! : Harrah's winning secrets for customer loyalty / Robert L. Shook.
    by Shook, Robert L., 1938-
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    Hoboken, N.J. : John Wiley & Sons, c2003.
    Subjects
  • Harrah's Casinos (Memphis, Tenn.)
  •  
  • Casinos -- United States -- Marketing.
  •  
  • Customer loyalty -- United States.
  • ISBN: 
    0471263230 (alk. paper)
    Description: 
    xiii, 332 p. ; 24 cm.
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