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Item Information   Holdings     Summary     More Content       More by this author     Maslen, Andy.     Subjects     Advertising copy.     Persuasion (Psychology)     Browse Catalog     by author:      Maslen, Andy.       by title:      Persuasive copywriti...         MARC Display

Persuasive copywriting : using psychology to influence, engage and sell / Andy Maslen. by Maslen, Andy. London ; Philadelphia : Kogan Page Limited, c2015. Subjects Advertising copy.   Persuasion (Psychology) ISBN:  9780749473990 0749473991 Description:  xxv, 226 pages : illustrations ; 24 cm Contents:  Introduction: How to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice (and that of others) -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 659.132 Ma Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 659.132 Maslen Checked In Add Copy to MyList Wailuku Public Library Adult Nonfiction 659.132 Ma Checked In Add Copy to MyList

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